SGG Media is a social media sports advertising company with a network of thousands of micro-influencers connecting advertisers with our tens of millions of sports fans.
Provides turn-key advertising for our customers creating content, graphics and targeted postings to millions of sports fans.
Delivers tailored expertise and strategies that significantly enhances a company’s presence and engagement.
SGG’s “Instant Quote” online platform provides an advertising quote in seconds.
Produces successful video content (Splash Sisters) and live sports shows (Live Drive).
What We Do
SGG delivers social media branding and advertising via cost-effective micro-influencers.
Creates personalized and unique ads tailored to the specific needs of each company.
Delivers advertising at a fraction of the cost of traditional advertising.
Provide Highly targeted marketing – Regionally or National.
Works with the nation’s largest sports companies i.e. Draft Kings, Fan Duel and Fanatics.
SGG Produces exciting live streaming sports shows and sports videos
SGG Media Produces Live Streaming Sports Shows and Videos Live Drive / Splash Sisters
Social Media Ad Postings
Franchise Ad Content
What Is A Micro Influencer?
Micro-Influencers are small accounts that have between 10,000 and 100,000 sports fan followers.
Micro-Influencers are social media content creators who focus on specific niches within regional and national markets.
Live Drive is a streaming live sport show produced by sgg media and hosted by Gavin McHugh
The show provides an opportunity for sports fans to "Dual Screen” on laptops and cell phones while watching NFL Red Zone and live football games in progress. The colorful host, Gavin McHugh, gives out his favorite betting recommendations, especially "prop" and in game betting opportunities, invites audience participation, and invites live guests on the streaming sports show.
Reach Your Audience In All 50 States With Cost Effective Social Media Advertising
Including sports micro-influencers for your franchise marketing offers several valuable benefits. SGG’s social media advertising brings tailored expertise, fan-focused strategies, real-time updates, and industry-specific insight that will significantly enhance franchise’s social media presence, engagement, and overall success with our network of thousands of micro-influencers and their tens of millions of sports fans.
Here’s why micro-influencers are so invaluable for franchise marketing:
Niche Expertise: Sports Micro-influencers have a niche focus, such as specific local teams, which aligns well with the franchise’s target audience. This allows for more targeted marketing efforts, reaching people who are genuinely interested in the franchise’s products or service.
Cost-Effectiveness: Making it an affordable option for franchises with limited marketing budgets.
Geographic Relevance: For Franchises with multiple locations, micro influencers based in specific regions and specific sports teams, targets the local audience effectively. This approach will drive foot traffic and engagement at individual franchise locations.
Engagement and Reach: Micro-Influencers have higher engagement rates since they have a smaller, more dedicated following and their posts are likely to be seen, commented on and shared.
The Most Cost Effective Sports Advertising
Online Advertising Quote in Seconds
Advertising Cost Per 1000 Impressions (CPM)
Traditional Marketing Can Cost Hundreds Of Thousand Of Dollars Social Media Micro-Influencer Marketing Can Cost As Little As $1000 A Campaign.
Executive Director of Business Development & Marketing
Podcast & Video Producer / Sales
Director of Administration
Co-Founder & CEO – SGG Media – A Division of Sports Gambling Guide, Inc. – 2020
Developed SGG Media into a social media sports marketing company, featuring over 1,800 sports Content Creator / Influencers with over 52 million avid sports Followers
He has secured contracts with national companies including FanDuel, DraftKings, BetMGM Casinos, BLK Water, The Joint Chiropractic and Fanatics
Leads team of 20 social media and tech professionals creating sports content 24/7 running 500 social media campaigns a month for the largest sports companies in the world
Led SGG Media’s nominations (3) for “Sports Media Company of The Year” by the largest U.S. Gaming trade show – SBC Americas and EGR Global.
Featured in Yahoo finance, Market Watch, The Associated Press
Featured on Industry Leaders Panel – SBC Americas and Next Gaming 2023
New York University – BA in Real Estate Finance
Troy Paul is a highly accomplished business leader and CEO of SGG Media, the #1 source for sports social media content and advertising. With a passion for growth and success, Troy leads a team that incorporates 1,800 influencers with a staggering 52 million avid sports fan followers. He has secured advertising contracts with some of the most recognizable names in the sports and related industries including FanDuel, DraftKings, BetMGM Casino, BLK Water, The Joint Chiropractic, and Fanatics.
With tenacity and ambition, Troy is an extraordinary entrepreneur that is revolutionizing the landscape of sports marketing by utilizing the 2023 $17.4 Billion Influencer Economy in a unique way – via a “Micro Sports Influencer” network comprised of avid, engaged, sports fans that follow their specific sport, league, or team via social media.
Troy, a finance graduate of New York University, has developed SGG into one of the largest sports social media firms in the industry, leading a team of 20 social media and tech professionals creating sports content 24/7 and distributing it via social media to over 50 million sports fans monthly.
Co-Founder & Chairman of the Board – SGG Media – A Division of Sports Gambling Guide, Inc. – 2020
Responsible for SGG Media – A Division of Sports Gambling Guide, Inc. licensure in all legal on-line gaming States 2020-2022
40-year history in commercial real estate investments – sponsored over $2 Billion in commercial property acquisitions
Former Managing Director of divisions of Merrill Lynch Realty and Prudential California Realty
Former Co-Founder and Co-Owner of largest RE/MAX Commercial Brokerage Franchise
30 years experiences in the legal gambling industry – owned interests in 30 thoroughbred racehorses as a licensed California thoroughbred owner
Author of The Greatest Gambling Story Ever Told – #1 Best Seller in Gambling, #1 Best Seller in Sports Gambling, #1 Best Seller in Horse Racing 2020-2022, #1 in True Crime
Mr. Paul is Chairman and a Co-Founder of SGG Media with his son, Troy Paul. SGG Media is the #1 source for sports social media content and advertising, incorporating 1,800 influencers with 52 million avid sports fan followers. SGG has secured advertising contracts with dozens of the most recognizable names in the sports and related industries including FanDuel, DraftKings, BetMGM Casino, BLK Water, The Joint Chiropractic, and Fanatics.
Mr. Paul has a 40-year history in the commercial real estate investments business, having sponsored over $2 Billion in commercial property acquisitions. Mr. Paul was a Managing Director of Merrill Lynch Realty and Prudential California Realty from 1978 -1993. He was Co- Founder and President of the largest RE/MAX Commercial Brokerage in 2000 with over 70 agents, which was successfully sold in 2005.
Mr. Paul has 25 years’ experience in the legal gambling industry, having owned interests in 30 thoroughbred racehorses as a licensed California thoroughbred owner. He is the Author of The Greatest Gambling Story Ever Told – the Amazon #1 Best Seller in Gambling, #1 Best Seller in Sports Gambling, #1 Best Seller in Horse Racing, and #1 Best Seller in True Crime.
Social Media Sports Marketing
We are the most cost-effective form of sports marketing