Global Sports Market Value
$614 Billion in 2022

What's Now

SGG Media represents the 2022 $16.4 Billion Influencer Economy (Influencer MarketingHub) in a unique way – via “Micro Sports Influencers”.  Our network of Sports Content Creators is comprised of avid, engaged, sports fans that follow their specific sport, league, or team via social media. SGG Media social media postings are highly targeted to provide the sports content, and advertisements that resonate with a specific sports or sports team’s demographic audience.

“Despite signs of an economic downturn, and the lingering effects of the COVID-19 pandemic, influencer marketing is thriving”

– Forbes 11/15/2022

What's Next

The Influencer Economy is growing rapidly- anticipated to reach $143 billion by 2030 (Grandville Research) SGG Media is rapidly growing our database of Content Creator / Influencers and sports fans daily. If you are a sports content creator – contact SGG to join the elite team of SGG sports influencers. If you want to reach an audience of 37.2+ million sports fans (ages 21 to 41) at the lowest possible ad-spend rates – contact SGG Media.

“Gen Z is finding the sports content they want to watch on social media—and now those platforms are making sporting events and athletes a bigger focus than ever before”


What's Possible

SGG Media is the “go to source” for all sports and sports gambling related social media. The younger generation of sports fans are “dual- screening” while watching sports on T.V. – creating their own sports eco system. Fans no longer want to be just spectators for sporting events, they wish to be part of the narrative. Today’s younger fans are getting their sports information exclusively on social media platforms like TikTok, Twitter, Instagram, and podcasts, not in the newspaper or radio talk shows. If companies are to thrive in this new environment, they must adapt to these new norms or risk fading into obscurity.

“Social Media creates a very real community of loyal fans, followers and consumers”

– Troy Paul, SGG CEO

Have you seen the younger generation watching sports?

Existing Advertising Partners


draftkings Advertising Example


fanduel Advertising Example


prizepicks Advertising Example


fanatics Advertising Example


Splash Sisters Podcast
Presented by SGG Media

Splash Sisters
SGG Media

The Most Cost Effective Sports Advertising

Advertising Cost Per 1000 Impressions (CPM)

SGG Media – The Only Sports Social Media Co. Nominated for National Advertising Awards

SBC Awards 2023

SGG Media Voted Finalists for "Sports Media Company of the Year" - 2023 SBC Global Awards

EGR B2B Awards 2023

SGG Media - Acquisition Partner of the Year Finalist

How SGG Media Advertisers
Connect to Sports Fans

How It Works

SGG Media Revenue Streams

SGG Revenue Streams


Pyramid Chart Social Media Influencer Tier Infographic SGG Micro Influencers or “Content Creators” typically have 30,000 to 100,000 avid sports fan followers, as opposed to “Macro or Mega” Influencers (think Tom Brady or Kim Kardashian).

These Micro Content Creators post daily – everything about their specific sport’s team, or league. For instance, the Cleveland Browns NFL Team, or the L.A. Lakers NBA team have several top Micro Influencers that will post on their blog, web site, and social media sites all the in-depth information their avid Followers want. When these fans receive a post from their team’s Influencer- they are highly engaged! And when they receive an advertisement (from SGG and our Ad partners) they are far more likely to interact with that advertisement than from any other ad source.

These Influencers are singularly too small to sign major advertisers – but SGG has aggregated over 1,450 of them and combined with our in-house team of SGG graphic artists creating custom social media advertisements and postings, provides a “Turn- Key” social media advertising solution for national advertisers.

“About 90% of the marketers consider ROI from influencer marketing comparable to or better than other marketing channels. The influencers are seen as trustworthy experts in their relative field by their followers, leading them to hold the power to influence their audience’s purchase decisions.”

Backspace 2022
Our Professional

Management Team

A Division of Sports Gambling Guides, Inc.

Troy Paul

Co-Founder, CEO - Board Member

Read Bio
Troy Paul - SGG Media, President
Troy Paul

Co-Founder, CEO - Board Member

  • Co-Founder & CEO – SGG Media – A Division of Sports Gambling Guides, Inc. – 2020
  • Developed SGG Media into a social media sports marketing company, featuring over 1,450 sports Content Creator / Influencers with over 356 million avid sports Followers
  • He has secured contracts with national companies including FanDuel, DraftKings, BetMGM Casinos and Fanatics
  • Leads team of 20 social media and tech professionals creating sports content 24/7 running 500 social media campaigns a month for one of the largest sports companies in the world
  • Led SGG Media’s nominations (3) for “Sports Media Company of The Year” by the largest U.S. Gaming trade show – SBC Americas and EGR
  • Featured in Yahoo Finance, Market Watch, The Associated Press
  • Featured on Industry Leaders Panel – SBC Americas and Next Gaming 2023
  • New York University – BA in Real Estate Finance

Mark Paul

Co-Founder, Chairman of the Board

Read Bio
Mark Paul - SGG Media, CEO
Mark Paul

Co-Founder, Chairman of the Board

  • Co-Founder & Chairman of the Board – SGG Media – A Division of Sports Gambling Guides, Inc. – 2020
  • Responsible for SGG Media – A Division of Sports Gambling Guide, Inc. licensure in all legal on-line gaming States 2020-2022
  • 40-year history in commercial real estate investments – sponsored over $2 Billion in commercial property acquisitions
  • Former Managing Director of divisions of Merrill Lynch Realty and Prudential California Realty
  • Former Co-Founder and Co- Owner of largest RE/MAX Commercial Brokerage Franchise
  • 30 years experiences in the legal gambling industry – owned interests in 50 thoroughbred racehorses as a licensed California thoroughbred owner
  • Author of The Greatest Gambling Story Ever Told – #1 Best Seller in Gambling, #1 Best Seller in Sports Gambling, #1 Best Seller in Horse Racing 2020-2022
SGG Media

Social Media Team

Joe Hace

Vice President, Marketing

Thad Brown

Vice President, Advertising Sales

Joe Vitale

Marketing Manager

Carson Zarak

Marketing Manager

Paris Gorham

Podcast and Video Producer

Ryan Hoctor

Partnership Manager

Nick Dinisco

Partnership Manager

Alicia Parelskin

A.V.P. Executive Coordinator

Partnership Associates

Mason Cary

Jackson Chinn

Trey Sutphin


National Press Coverage