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SGG Media Logo

SGG Media

The Sports Influencer Network
Connecting Brands with
270 million fans
Change The Game

Who We Are

We speak sports. We build brands.

  • We are a sports-first influencer network, built on 3,000+ niche sports creators reaching over 270 million passionate fans.
  • We help brands achieve results, turning sports passion into measurable awareness, conversation, and action.
  • We manage thousands of Content Creators at scale – connecting brands with trusted sports Micro-Creators creating authentic reach.
  • We amplify brand content – taking a brand’s assets and extending their impact to the massive social media sports community.

Our Network

Playing to Our Strength

SGG Media has Partnered with these Brands to Achieve Social Media Success

SGG Media Clients Logo

Our Work

We design and execute full-service influencer campaigns that connect brands with fans.

Campaigns in Action - Walk or Die
Expanding Reach for Maximum Visibility
HIM Teaser Trailer
Custom Videos, Graphics and Promos
Campaigns in Action - HIM Trailer
Targeted Sports Content for Fans

Amplification in Action

We distribute the exceptional content our clients uniquely create at mass scale to our sports social media followers.

DraftKings
Fliff
FanDuel
The Joint Chiropractic

Proven Success in Entertainment

We partner with major studios to deliver large-scale influencer activations that drive measurable impact.

HIM Official Trailer
Superman Teaser Trailer
The Long Walk Teaser Trailer
The Goat - Teaser Trailer

Our Team

Troy Paul - SGG Media

Troy Paul

Founder, CEO - Board Member
Read Biography
Troy Paul - SGG Media
Troy Paul
Founder, CEO - Board Member
  • Founded and developed SGG Media into the sports influencer network, featuring over 3,000 sports, lifestyle, and entertainment Content Creators reaching over 270 million followers — built on a core of 170 million sports superfans
  • Led SGG Media to become the third largest data base of sports social media followers in the U.S.
  • SGG Media has delivered advertising campaigns for many of the nation’s top entertainment, music, gaming, and merchandise companies including Amazon MGM Studios, Universal Pictures, Sony Pictures, Warner Bros., Paramount Pictures, Lionsgate, A24, iHeartRadio, Twitch, Fanatics, FanDuel, DraftKings, and Better Collective.
  • Leads a team of 20 social media and tech professionals running over 100 client advertising campaigns each month – creating 50 million social media impressions.
  • Led SGG Media’s nominations (3) for “Sports Media Company of The Year” by the largest U.S. Gaming trade show – SBC Americas and EGR Global.
  • Featured in Yahoo finance, Market Watch, The Associated Press, and prominent speaker on Industry Leaders Panels:  Kevin Goets’ “Don’t Kill the Messenger” Entertainment Podcast, SBC Americas, Next Gaming.
  • New York University – BA in Real Estate Finance

With tenacity and ambition, Troy is an extraordinary entrepreneur that is revolutionizing the landscape of U.S. sports marketing by utilizing the 2026 $115 billion digital advertising  economy in a unique way – via a “Micro Sports Influencer” network comprised of avid, engaged, sports fans that follow their specific sport, league, or team via social media.

Mark Paul - SGG Media, CEO

Mark Paul

Co-Founder, Chairman of the Board
Read Biography
Mark Paul - SGG Media, CEO
Mark Paul
Co-Founder, Chairman of the Board
  • 40-year history in commercial real estate investments – sponsored over $2 Billion in commercial property acquisitions
  • Former Managing Director of divisions of Merrill Lynch Realty and Prudential California Realty
  • Former Co-Founder and Co-Owner of largest RE/MAX Commercial Brokerage Franchise
  • 30 years experiences in the legal gambling industry – owned interests in 42 thoroughbred racehorses as a licensed California thoroughbred owner
  • Author of The Greatest Gambling Story Ever Told – #1 Best Seller in True Crime, #1 Best Seller in Gambling, 1 Best Seller in Sports Biographies, 1 Best Seller in Horse Racing

Mr. Paul is Chairman and a Co-Founder of SGG Media with his son, Troy Paul. SGG Media is  a sports social media content and advertising company, incorporating 2,250 + influencers with 140 million avid sports fan followers. SGG Media has delivered advertising campaigns for many of the nation’s top entertainment, music, gaming, and merchandise companies including Warner Brothers, Sony, Amazon MGM Studios, FanDuel, DraftKings, BetMGM Casino, iHeartMedia, and Fanatics.

Mr. Paul has a 40-year history in the commercial real estate investments business, having sponsored over $2 Billion in commercial property acquisitions. Mr. Paul was a Managing Director of Merrill Lynch Realty and Prudential California Realty from 1978 -1993. He was Co- Founder and President of the largest RE/MAX Commercial Brokerage in 2000 with over 70 agents, which was successfully sold in 2005.

Mr. Paul has 30 years’ experience in the legal gambling industry, having owned interests in 42 thoroughbred racehorses as a licensed California thoroughbred owner. He is the Author of “The Greatest Gambling Story Ever Told”  – the Amazon #1 Best Seller in True Crime, #1 Best Seller in Gambling, #1 Best Seller in Sports History, and #1 Best Seller in Horse Racing.

Joe Hace jhace@sggmedia.com
Senior Marketing Director
Nick Dinisco ndinisco@sggmedia.com
Marketing Director
Ryan Harris rharris@sggmedia.com
Marketing Director
Jamie Kramer jkramer@sggmedia.com
Client Partner
Alicia Parelskin alicia@sggmedia.com
Director of Administration
Jonathan Kessinger jkessinger@sggmedia.com
Director of Partnerships
Samori Jackson sjackson@sggmedia.com
Production Manager

Advisory Board Members

Our leadership team brings a powerful combination of industry experience, technical expertise, and proven entrepreneurial success.

Michael Rosenberg
SGG Media Advisory Board Member

Mr. Rosenberg (retired 2025) was the Co-Chair of Imagine Entertainment, a company founded by producer Brian Grazer and director Ron Howard. He has been a key figure at Imagine since 1988, initially joining as Vice President of Marketing and Distribution and later being promoted to President of the company. Mr. Rosenberg has been key to SGG Media’s signing of six major studio new advertising clients in 2025, as well as numerous other music and other national accounts.

Kevin Goetz
SGG Media Advisory Board Member

Kevin Goetz is the founder and CEO of Screen Engine, a global leader in entertainment research and strategy, serving all the major film studios, television networks, and streaming services, having personally tested over 5,000 film titles. In 2024, Kevin received American Cinematheque’s prestigious Power of Cinema Award and is the author of two books: the bestselling Audience•ology:, and How to Score in Hollywood (Simon & Schuster, November 2025). Kevin hosts the Don’t Kill the Messenger (Apple Top 100) podcast and has produced twelve TV movies, including the Emmy-winning Wild Iris. A member of the Academy of Motion Picture Arts and Sciences, the Television Academy, and the Producers Guild of America, Kevin also serves on the boards of six nonprofit organizations.

Astralis Capital
SGG Media Advisory Board Member

Astralis Capital been invested in SGG Media since 2022 and is a venture capital investment firm based in Beverly Hills, California, founded in 2021. The firm focuses on investing in companies operating in the esports, gambling, and gaming sectors. Astralis Capital invests in seed to early-stage companies in sports, advertising, and mobile industries, with a geographical focus on Australia and the United States. The firm is involved in the digital transformation of the global gaming industry, including casino, sports wagering, social, and amusement gaming, with Astralis Capital nine investments in the space, including SGG Media.

Robert H. Lipp
SGG Media Advisory Board Member

Mr. Lipp established Georgina Asset Management LLC, as an SEC Registered Investment Advisor and Family Office in the year 2000. From 1987 to 2000, Rob was a Principal at Sanford C. Bernstein & Co., Inc. Georgina partnered with Redbird Capital Partners portfolio company Arax Investment Partners in 2024. Georgina oversees investments for Rob’s family as well as a limited number of families and foundations. Investment management includes traditional equities and fixed income as well as alternative investments such as hedge funds, private credit and equity, venture capital and real estate.

SGG Media Logo
Troy Paul tpaul@sggmedia.com
Co-Founder - CEO
Joseph Hace jhace@sggmedia.com
424.332.3025
Senior Marketing Director
Jonathan Kessinger jkessinger@sggmedia.com
864.553.6010
Partnership Director
Jamie Kramer jkramer@sggmedia.com
Client Partner